And, you'll be pleased to know that the software's convenience doesn't come at the expense of features. This is the best free video converter for you, if you value simplicity and seamlessness. You can drag and drop a video onto the program interface, or use the selection menu, select the format or destination device and hit the Run button. This might seem like an exaggeration, but it's actually true. Free HD Video Converter Factory prides itself on being so easy to use that its website features a 10-second guide to getting started.